Test Plumbing LLC — Closer Brief

Situation Summary

testplumbing.com is 100% invisible to Google due to intentional but still-active crawl and indexation blocks from 2018 that have never been removed.

Contact

John Smith

john@testplumbing.com

+1-555-0123

Call Signals

✓ Expressed visibility frustration

Test trigger at 2026-06-12T03:02:54.928791

Opening Pitch for This Lead

John, I pulled the audit for testplumbing.com and found something that should not still be happening in 2026: your entire site has been blocked from Google since 2018. Not de-ranked — completely invisible. There is a flag in the code a developer added eight years ago to prevent the test site from competing with the main site, and it was never cleaned up. The good news is that fixing this is not a 6-month rebuild — it is a two-line change to robots.txt and removing one HTML tag from your template. But you need someone who knows what they are looking at to make sure everything is done right so you do not create duplicate content or canonical confusion in the process.

Top Issues Found

high

robots.txt blocks all crawlers

Googlebot cannot crawl a single page — the site earns zero organic traffic regardless of content quality or backlinks.

high

Dual conflicting meta robots tags (noindex wins)

Even if crawlers get in, every page is tagged noindex — nothing can appear in Google search results. An 8-year-old developer comment confirms this was deliberate for the test domain.

medium

No XML sitemap and no schema on product/category pages

Without a sitemap, Google has no roadmap to prioritize which of hundreds of product pages to index first. Without Product/Offer schema, the site cannot appear in Google Shopping carousels or price comparison features.

Recommended Package — Starter

The Starter tier is the right fit because the site has solid bones (fast server, good security headers, correct mobile setup, strong internal linking) but is starting from zero organic presence. The priority work is foundation-level: remove indexation blocks, build a sitemap, fix canonical structure, implement schema, and rewrite on-page elements. This is not a competitive authority campaign yet — it is establishing baseline discoverability so the site can actually appear in search. Once that foundation is set in 3-4 months, Growth tier becomes the natural next step.

Starter

$2,000

one-time + $300/mo

Your cut: $400 + $60/mo

Growth

$3,000

+ $1,000/mo

Your cut: $600 + $200/mo

Scale

$2,000

per month

Your cut: $400/mo

Quick Wins to Mention on the Call

Show them their own source code with the noindex tags — seeing is believing and creates urgency immediately
Pull up plumbingsupply.com ranking in Google and show them testplumbing.com returning zero results for the same queries — makes the problem viscerally clear

Likely Objections

❝ We already have someone doing our SEO.

→ If someone has been managing your SEO, they have missed a site-wide noindex block for potentially years. I can show you the exact line in your source code right now — this is not a matter of opinion, it is a live technical fault. The question is whether your current provider is doing audits at this level.

❝ Can we just fix those two things ourselves?

→ You can remove the blocks, yes — but the site will then have duplicate content issues (/ and /index.html both serving the homepage), broken canonical tags, no sitemap, no product schema, and a homepage with no H1. Fixing the block without addressing the rest is like opening the front door to a house with no furniture. We fix the full picture, not just the front door.

Download Full PDF Audit ← Dashboard