SG Renovations Niagara — Closer Brief

Situation Summary

SG Renovations' website appears to be a staging/demo build that went live without basic functionality - their contact form doesn't work and they're using placeholder phone numbers.

Contact

Logan Campbell

ravensedgemedia@outlook.com

+1-555-0123

Call Signals

✓ Expressed visibility frustration

Test trigger at 2026-06-14T20:04:02.291185

Opening Pitch for This Lead

Logan, I can see why you're frustrated with online visibility - your website has some critical technical issues that are actively turning away customers before SEO can even help. Your contact form isn't working and you have a fictional phone number in your navigation, so even if people find you, they can't hire you.

Top Issues Found

high

Non-functional contact form

Every potential customer inquiry is lost permanently - zero ROI from any website traffic

high

Fictional placeholder phone number in navigation

Customers calling (905) 555-0123 from the main menu can't reach the business

medium

Zero local SEO foundation

Missing basic elements like service pages and location targeting means invisible to 'deck builders near me' searches

Recommended Package — Starter

SG Renovations needs fundamental website functionality and basic SEO infrastructure before any advanced optimization. The Starter package addresses the critical pre-launch blockers, sets up proper local business schema, and creates the service page foundation needed for local rankings. With 15+ years of experience and 200+ projects, they have the credibility - they just need a website that actually works and can be found by Niagara homeowners searching for deck and renovation contractors.

Starter

$2,000

one-time + $300/mo

Your cut: $400 + $60/mo

Growth

$3,000

+ $1,000/mo

Your cut: $600 + $200/mo

Scale

$2,000

per month

Your cut: $400/mo

Quick Wins to Mention on the Call

Fix the contact form and phone number inconsistencies within 48 hours
Create proper service pages for 'deck builders Niagara' and 'fence installation St. Catharines' to start capturing local searches

Likely Objections

❝ We just need more traffic, not website fixes

→ I understand, but right now you're losing 100% of leads who try to contact you through the site. We need to fix the conversion path before driving traffic to it.

❝ Can't we just focus on Google rankings first?

→ The good news is these aren't expensive fixes - they're pre-launch items that should take a day to resolve. Once we fix these basics, we can build proper service pages and local targeting that will actually rank.

Download Full PDF Audit ← Dashboard