SG Renovations Niagara — Closer Brief

Situation Summary

Their website is actively losing leads right now with a broken contact form and fake phone number that customers can't reach.

Contact

Logan Campbell

ravensedgemedia@outlook.com

+1-555-0123

Call Signals

✓ Expressed visibility frustration

Test trigger at 2026-06-15T03:08:37.075306

Opening Pitch for This Lead

Logan, I can see why you're frustrated with online visibility - your site is actually losing leads every day with a broken contact form and disconnected phone number in the header. The good news is these are quick technical fixes, and once we get your Google Business Profile set up, you'll start appearing in local map searches where your competitors are getting all the calls right now.

Top Issues Found

high

Non-functional contact form

Every potential customer inquiry is lost - zero lead capture capability

high

Fake phone number in header

Customers calling from mobile or header reach a disconnected line and call competitors instead

high

No Google Business Profile

Invisible in Google Maps and local searches where most contractor leads come from

Recommended Package — Starter

With a 19/100 score, this site needs foundational technical fixes before any advanced SEO strategy. The Starter package is perfect because it addresses the critical lead-losing issues (broken forms, missing Google Business Profile, basic local SEO setup) while building the foundation for future growth. They have strong business fundamentals (200+ projects, 4.9 stars, 15+ years) that just need proper technical implementation to start converting online.

Starter

$2,000

one-time + $300/mo

Your cut: $400 + $60/mo

Growth

$3,000

+ $1,000/mo

Your cut: $600 + $200/mo

Scale

$2,000

per month

Your cut: $400/mo

Quick Wins to Mention on the Call

Fix the contact form and phone number within 48 hours to stop losing leads immediately
Set up Google Business Profile to appear in local map searches within one week

Likely Objections

❝ We just launched this website recently

→ That's actually perfect timing - we can fix these critical issues before they cost you more leads. Most of these are template placeholders that were never properly connected.

❝ We're not sure if SEO is worth the investment

→ I understand the hesitation, but right now your site isn't even functional for capturing leads. Before we even talk SEO strategy, we need to stop the bleeding - customers literally can't contact you through your website.

Download Full PDF Audit ← Dashboard